Baby boomer and dating services
“There’s been a real reduction in the stigma attached to online dating over the last decade or so, and that’s particularly true of older users,” adds Aaron Smith, associate director of Internet research at Pew.
“They’re much more likely to respond positively in general to online dating and the people who use it.” There’s also been an anecdotal increase in his research of those who know someone who has met a partner through online dating, Smith says.
“So they’re more inclined to try it out for themselves.” The wealthier and more educated you are, the more likely you are to date online, previous Pew studies concluded.
And the former certainly applies to boomers: They have the life skills, work experience and, in some cases, job titles (past or present), that would be as attractive to an employer as much as an online dater.
One in three single baby boomers has never even been married, according to a 2012 survey by Bowling Green State University’s National Center for Family and Marriage Research in Ohio.
The so-called gray divorce rate has risen sharply — from just one in 10 people over the age of 50 in 1990, to around one in four in 2009 — according to research by sociologists Susan Brown and I-Fen Lin of Bowling Green State University.
“I can only tell you that they tell me — they’re not,” Myers says.Supply and demand works particularly well for boomers, says Paul Oyer, 52, professor of economics at the Stanford School of Business and author of “Everything I Ever Needed to Know About Economics I Learned from Online Dating.” (He met his partner four years ago on JDate.) “Economics is the study of scare resources and online dating is even more valuable as you get older,” he says. And you’re not going to meet people offline in the same numbers.” And more older people feel comfortable trying online dating.The older you get, the more women there are in relation to men. Word of mouth is as powerful as advertising, perhaps more so.,” the ratings giant went about the meticulous work of dispassionately reporting the results of a survey of about 115,000 subscribers in meticulous detail. And a handy guide to dating lingo such as “Netflix and chill” (in case you didn’t know, it’s slang for coming over to have sex) and “Tinderella” (a “twist on Cinderella; popular with male Tinder users to describe the perfect match”) for newbies.Even the highest ranking site — the free Ok Cupid — received a reader score of 56, which basically translates to “meh.” (Runners up: Tinder, with a 52; Grindr, with a 52 and Plenty Of Fish, with a 50.; all are also free.) Or as the story dispassionately puts it: Respondents “gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered — lower even than for tech-support providers.” But is that really Tinder’s fault?
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The share of 55- to 64-year-olds that sign up for dating sites has doubled from 6% in 2013 to 12% in 2015, according to a survey released Thursday of 2,000 adults by the Pew Research Center, a think tank in Washington, D. Meanwhile, the share of 18- to 24-year-olds that report having used online dating to meet people has nearly tripled in the last two years to 27% from 10%.