The ladder dating
This rule dictates how people behave and is often about stopping people doing something.
After several beatings, the new monkey learned never to go up the ladder, even though there was no evident reason not to, aside from the beatings.
After a while, every time a monkey would start up the ladder, the others would pull it down and beat it up.
After a time, no monkey would dare try climbing the ladder, no matter how great the temptation.
Well, let me put it this way - it's not impossible to actually attack his theory - but it's like trying to talk to a toddler with their fingers in their ears that won't listen to you.
Because if the guy wants women to read this and enjoy - he needs to go about it differently.